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Monday 8 March 2010

Denotative Meaning

Denotation is often associated with symbolism, as the denotation of a particular media text often represents something further; a hidden meaning (or an Engima Code) is often encoded into a media text (such as the images below).

In order to understand the difference between denotation and connotation in the media studies and semiotics uses it may be helpful to consider the following examples:

1.The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love - this is what the rose represents.

2.The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love - this is what the rose represents.

3.The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection, not in the way of a rose, but a symbol of true love.

taken from here

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